When I started web design back in 2004 – design was king. I loved creating custom designed sites for clients and then coding them in html and css. Around 2008 I started creating custom WordPress templates… but now the features and ease of use offered in pre-designed themes is pretty darn amazing.
Yes, yes… a lot of companies promise 100% customization but you’ll pay through the nose for that OR it’ll get outsourced to some foreign country. Shouldn’t your money be spent on other things like SEO and/or copywriters so your site actually works for you? Because, to be honest, no matter how good your website looks, without GREAT content and in-depth search engine optimization, it’s just a waste of your money.
There’s no reason why YOUR theme should look like THEIR theme.
A good WordPress theme allows you to customize the look and feel of your site to your hearts content. Many of them come with their own options panel allowing you to change colors, change typography, upload logos, change backgrounds, create beautiful sliders, and do other cool things with your website without ever writing any code at all.
A perfectly good example of theme customization are the 2 images to the right – www.your-visi.com and www.tobyandkatemccartney.com.
Did you know that they use the exact same WordPress theme? Hard to tell, isn’t it? WordPress is super flexible and can be extended by using plugins. Just like themes, there are thousands of free and premium plugins available for you to use. Not only these plugins can add extra functionality to WordPress, there are lots of plugins which can add a whole new platform to your WordPress site